Our Story

Fashion Jewelry From Surat, for Every Day.

Luciraa brings you jewelry that looks fine, feels light and costs far less than gold — delivered to your door anywhere in India.

A woman in a cream linen shirt wearing dainty gold jewelry
Pencil sketches of pendants on a design desk with the finished gold pieces

Who We Are

Looks Fine. Priced Fair.

We started Luciraa with a simple idea: everyone should be able to wear beautiful jewelry every day, without paying the price of gold.

Every piece is checked before it is packed, and shipped free across India. Pay online, or in cash when your order arrives. If a piece reaches you damaged or wrong, we replace it.

— The Luciraa Team

What We Stand For

The Standards Behind Every Sparkle

Everyday Brilliance

Designs that look fine and feel light, so you can wear them all day.

Fair Prices

The look of fine jewelry at a small part of the price of gold.

Checked Before It Ships

Every piece is checked for shine, stones and clasps before we pack it.

Honest Help

A real person from our team answers every email — no pressure, only honest advice.

From Us to You

How Your Jewelry Reaches You

Hands choosing gold-tone pieces from a wooden tray

01 — Design

Chosen With Care

We pick designs that follow today's trends and suit both everyday wear and special days.

Hands checking the clasp and chain of a necklace

02 — Check

Checked by Hand

Each piece is checked for shine, stones and clasps before it is packed.

Hands placing a necklace into a small plum jewelry box

03 — Deliver

Packed and Shipped

Packed safely and shipped free across India, with cash on delivery.

Free Shipping

Across India

COD

Cash on Delivery

Free Replacement

For Damaged Or Wrong Items

Surat

Where We Are Based

Our Promise

Promises We Put in Writing

  • Free Replacement

    damaged or wrong items

  • COD Available

    pay when it arrives

  • Free Shipping

    on every order

Find Your Style

Ready to Find Your Next Favorite?

Browse our latest designs, or write to our team if you need help choosing.